Why Choice?

On a personal level: having a baby is one of the most significant events in a woman’s life. You want this baby to come at a time when it’s most welcome. And have the silent confidence it won’t when it’s not (yet) time. No worries, no added hormones, no side effects in the meantime.


On a global level: This world of us needs children that can be loved and nurtured. A world where we have the children we desire and can support. A world where our needs and the planet's ability to provide are in equilibrium.


To enable every woman this choice, we invented Choice.


So all children will be desired


Since August 2018 Choice is funded by private and public investors and working hard to achieve its vision. We welcome new investors.




Example personal testimony Isabeau Jensen











TEDx Maastricht talk Oct. 12th 2015